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Bentley Immersive Exhibition

Step into a world where luxury meets innovation, inspired by the endless loop of the Möbius band. This exhibition brings Bentley’s craftsmanship to life through a blend of art, music, and design. Custom-created soundscapes, inspired by Bentley’s working parts, guide you through a sensory journey. Each moment celebrates the brand’s legacy and vision for the future, creating a unique experience where the elegance of Bentley’s cars is felt in every detail—an immersive exploration of luxury reimagined.

Role: Art Director, Creative Strategist, Graphic Designer

Target Audience

Car Enthusiasts, Art, Music and Culture Enthusiasts, Luxury lifestyle Enthusiasts

Key Insights

- 54% of 18–24-year-olds say they appreciate it when brands “connect with them in new and innovative ways”.

​- When luxury meets, art, creates a whole new sphere reuniting people from different horizons and bringing them altogether.

MOBIUS MUSE

Immersive Bentley Motors Exhibition

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MACRO

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01 Exhibition Hall

Mobius Muse - (Exhibition Space 1)

MÖBIUS

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Mobius Walkway

Bentley's Time Travel Artistry

Enter the Mobius walkway and experience endless luxury

BENTLEY MOTOR SHOW HALL

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BENTLEY MOTOR CAFETERIA

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INVITATION

VIP/ Celebrities/ Influencers

TIME: 1 Week

LOCATION:  Los Angles, California

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Team: Aashi Methi, Zhiyin Lu, Jinqin Xiao

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