
Bentley Immersive Exhibition
Step into a world where luxury meets innovation, inspired by the endless loop of the Möbius band. This exhibition brings Bentley’s craftsmanship to life through a blend of art, music, and design. Custom-created soundscapes, inspired by Bentley’s working parts, guide you through a sensory journey. Each moment celebrates the brand’s legacy and vision for the future, creating a unique experience where the elegance of Bentley’s cars is felt in every detail—an immersive exploration of luxury reimagined.
Role: Art Director, Creative Strategist, Graphic Designer


Target Audience
Car Enthusiasts, Art, Music and Culture Enthusiasts, Luxury lifestyle Enthusiasts
Key Insights
- 54% of 18–24-year-olds say they appreciate it when brands “connect with them in new and innovative ways”.

MOBIUS MUSE
Immersive Bentley Motors Exhibition








MACRO


01 Exhibition Hall

MÖBIUS


Mobius Walkway
Bentley's Time Travel Artistry
Enter the Mobius walkway and experience endless luxury

BENTLEY MOTOR SHOW HALL




BENTLEY MOTOR CAFETERIA



INVITATION
VIP/ Celebrities/ Influencers
TIME: 1 Week
LOCATION: Los Angles, California






Team: Aashi Methi, Zhiyin Lu, Jinqin Xiao